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Find The Leak. Fix What Pays.

More Booked Jobs From The Inquiries You Already Get.

Custom systems that make your business more profitable and easier to run, without you needing to learn any of it.

Free. 15 minutes with Dwad.
Not ready to talk? Take The Free Assessment.

Dwad Lane, founder of Gaps2Gains
Dwad Lane, FounderSeven years as a VP at Asian Tigers Mobility.
He leads your project, from the first call to setup and support.
More About Dwad

Not ready to talk? Take The Free Assessment.

Where Booked Jobs Slip Away.

We follow an inquiry from the first question to the booked job, then look at the work that keeps landing back on your desk.

Business records, a laptop and job notes on an office desk

What We Check

Get AnsweredAfter-Hours Calls Go To Voicemail
Get PaidQuotes Nobody Follows Up
Get FoundFew Recent Google Reviews
Get Them BackPast Customers Not Asked Back
Find AnswersBusiness Details Scattered Across Files
Free Your TimeRepeat Tasks Still Land On Your Desk

What Your Customers See.

A Missed Call, Texted Back

Example

Tuesday, 7:42 p.m. · Missed call
Sorry we missed you! This is the assistant for Your Business. How can we help?
Can someone come out this week?
Yes. Thursday at 9 or 1 is open. Which works?

Booked, In Your Calendar

Booking ConfirmationThursday, 9:00 a.m.
Confirmation sent. Reminder the day before.

A customer can book after hours without waiting for you to call back.

A Request For A Review

An hour after the job
Thanks for choosing Your Business today! Got 30 seconds for a quick Google review? It really helps us.
Done!
Review Replies In your business’s voice.

See What We’ve Built.

The Lane Moving website with its Lisa assistant

Asian Tigers Lane Moving And Storage

One connected sales system, from the first inquiry to the quote, the survey booking and the follow-up.

  • Voice, Chat And Social: Customers reach the same team from the website, phone, Facebook, Instagram or WhatsApp.
  • Sales CRM And Quotes: Keep customer details and quotes together, so staff can pick up where the last conversation left off.
  • Calendar And Surveys: Customers book their survey and send the details the team needs.
  • Lead Capture And Follow-Up: New inquiries go straight into the sales process, so the team sees who needs a reply.

The team spends less time searching, retyping and chasing.

Elle’s Coaching website, part of her connected inquiry and booking system

Elle’s Coaching

Visitors ask questions by voice or chat, book a call and share what they need. Elle sees each inquiry and its next step in one place.

  • Live Voice And Chat: Visitors get answers and pick their next step.
  • Scheduling And Forms: People book a time and share their details.
  • Sales CRM: Keep contacts, inquiries and follow-up together.
  • QR Codes And Reviews: A quick way to reach the site and hear from past clients.

Demo Projects

How It Works.

1

Book A Free Call

15 minutes. Bring what’s on your mind, or take the free assessment first.

2

We Find The Leak

We look at missed inquiries, slow follow-up and the tasks that keep landing on your desk. Together, we pick the first fix.

3

We Build It And Keep It Working

You see the scope and price first. Once you approve, we build it, test it and switch it on, then support it every month.

Book Your Free 15-Minute Call

Free. 15 minutes. Bring the problem you want off your plate.

What You Get.

We set it up. We run it.

Get FoundMake Your Business Easier To Choose
The Leak

A thin Google profile, few or old reviews, reviews nobody answers.

The Fix

A clearer Google profile, review requests after jobs and replies to the reviews you receive.

Get AnsweredGive New Inquiries A Useful Reply
The Leak

Missed calls, late-night web forms, unread messages.

The Fix

Phone and chat assistants answer common questions, collect details and pass requests to your team, including after hours.

Get BookedMake The Next Step Easy To Book
The Leak

Phone tag, no-shows, empty slots.

The Fix

Customers can book available times in your calendar and receive confirmations and reminders.

Get PaidSpend Less Time Chasing Replies And Payments
The Leak

Quotes that go quiet, invoices paid late.

The Fix

Automatic quote follow-up and invoice reminders, sent on the schedule you approve.

Get Them BackGive Past Customers A Reason To Return
The Leak

Past customers never hear from you again.

The Fix

Rebooking reminders and referral requests sent to past customers after the job.

Run ItHelp Your Team Find Answers Without You
The Leak

Customer notes, prices and job updates spread across inboxes, files and people.

The Fix

A shared place for customer details and current business information, so your team can find answers and see what needs doing without coming to you.

Less On Your Plate. More In Your Control.

Once it’s running, we stay on. You always have someone to call when something needs to change.

We Keep It Running

Every Monday you get your numbers (inquiries, bookings and how fast each one got a reply) and the one thing we tested or improved that week. We fix what breaks and make the changes you ask for, like new prices, opening hours or wording.

An Assistant That Knows Your Business

Your team asks, “Who still owes us?” or “What do we charge for this?” and gets an answer from your own records. It can also draft follow-ups and keep records up to date, so fewer questions wait for you.

A Monthly Session With Dwad

Each month we look at what took up your week and what AI could take off it. We tell you which new tools are worth paying for and which to skip. You pick the next job. We price it and build it.

Prefer to run it yourselves? We’ll train your team and hand it over, and we’re still here when you need us. You always choose what the assistant can see and do.

Dwad Lane, founder of Gaps2Gains

Who Does The Work.

I've sold the work, run the operation and been responsible for the numbers. So I know what an unanswered inquiry costs, and I build the fix around how your business actually sells.
  • Sold For A LivingInternational Sales at Asian Tigers, 2005 to 2009.
  • Built Lead Generation For Small BusinessesFounded and ran Woosa Media, 2010 to 2013: web, SEO, social and lead generation.
  • Ran Sales, Operations, Finance And HRSeven years as Vice President of Relocation Services at Asian Tigers Mobility.
  • Owned The NumbersPresident of Lane Storage Solutions. Trained beside two Six Sigma Black Belts. INSEAD executive finance.

Dwad Lane, founder. He leads every engagement, start to finish.

Who This Is For.

Established local service businesses that want more booked work and less of the daily work resting on the owner.

A Good Fit If

  • Calls, messages and web forms wait while you're doing the work
  • Quotes, review requests and past customers need more follow-up than your team can manage
  • Your team keeps coming to you for answers they should be able to find
  • Customer notes, prices and job updates sit in different places
  • You want AI to save you time, but need help choosing and setting it up

Not A Fit If

  • You're still choosing a business idea and have no customers or day-to-day work to improve yet
  • You expect us to promise sales before we have looked at your business
  • Nobody on your side can help us understand the work, test the setup and agree changes
  • You're looking for a free fix, with no budget for paid work if we find a worthwhile next step

Want to run it yourselves after setup? That’s a good fit too. We’ll plan the training and handover before we build.

Questions Owners Ask.

What Exactly Do You Do?

We answer inquiries, follow up quotes and help customers book, using the channels your business already uses. We set it up, run it and support your team each month.

Do I Need To Learn Any Of This?

No. We set it up, run it and fix it. If your team wants to learn it, we’ll train them.

Who Is This For?

Established local service businesses that want more booked work, less admin or fewer daily questions landing on the owner. If finding new customers is your main concern, raise it on the call and we’ll talk about what makes sense.

What Does It Cost?

It depends on the work. Once we agree the scope, you get a setup price and a monthly price before you commit.

What Happens On The Free Call?

We spend 15 minutes on what’s costing you time or business. That could be missed inquiries, slow follow-up, scattered records or too much admin. We’ll suggest a next step and tell you if we’re not the right people to help.

Do I Need To Take The Free Assessment First?

No. It gives us a head start, but you can book the call and bring whatever is on your mind.

How Soon Is It Running?

We agree a timeline after reviewing what needs connecting and testing. We start with one fix, check it with you, then switch it on.

Will My Customers Know It's Automated?

Yes. An automated assistant identifies itself and gives customers a way to ask for your team.

Will It Quote Prices Or Make Promises?

It won’t invent prices or make commitments for you. We agree which questions it can answer and which need your team.

What If A Customer Wants To Talk To A Real Person?

Their request and conversation go to your team. We agree how that handoff works, including when nobody is available.

Do I Have To Change How We Work?

We look at the tools and steps you already use, then explain what can stay and what might need to change. If you want your team to run the finished setup, we can plan that before we build.

How Do You Get Us More Google Reviews?

We set up review requests after completed jobs and help manage replies. Every customer gets the request, whether their experience was good or bad.

Can It Do More Than Answer Customers?

Yes. An AI assistant can find answers in your business records, prepare updates and handle repeat tasks, like checking unpaid invoices, drafting a follow-up or finding the latest price list. We check what your tools allow first. You choose what it can see and do, and we agree the work and price before we start.

Can I See What's Being Said To My Customers?

Yes. Conversations from every channel we connect land in one shared inbox you can read.

What If Something Breaks?

We investigate and fix problems with the setup we manage. Before launch, we agree how your team will handle inquiries during an outage.

Can I Switch Things Off?

Yes. We show you what can be paused and agree who handles inquiries while it’s off.

What Happens To My Customers' Data?

We collect only what's needed to serve your customers, agree who can see it, and delete it when you leave, as set out in your agreement.

Can You Prove It Works?

You can see a client system on lanemovers.com. For your business, we agree how to track inquiries and bookings so you can judge what changes.

Who Actually Does The Work?

Dwad Lane leads every engagement, from the free call to the monthly review. After launch, he’s who you talk to when something needs to change.

Let’s Find What’s Worth Fixing.

Tell us what’s getting missed or taking too much of your time. We’ll look at it with you and suggest where to start.

Free. 15 minutes with Dwad.
Not ready to talk? Take The Free Assessment.

Book Your Free 15-Minute Call